branding photography

How to Choose the Perfect Outfit for Your Personal Branding Photoshoot

Clothing is an extension of personality, just like your personal brand is. Your branding photo session combines your brand and style, so what you wear needs to represent both authentic creativity and professional appeal.

As a branding photographer in Zurich, I often get asked: "What should I wear?"

Top 5 Tips for Choosing Your Branding Shoot Outfits

  1. Pick things you would wear to work. After all, these photos are going to be part of your personal brand and should reflect your everyday business style. Authenticity builds trust.

  2. Use a few different outfits. These outfits can differentiate your photos for various purposes. For example, the most professional shots might be taken in a neutral outfit perfect for LinkedIn, while the fun ones might be in your brand colors for Instagram.

  3. Accessorize. The little details matter in professional photographs. These details include belts, shoes, ties, scarves, cuff links, necklaces, bracelets, earrings, rings, etc., depending on your outfit selections.

  4. Test drive your outfits. Try on your outfits to see how they feel, especially as you move. Comfort translates to confidence on camera. You can always change it up if one doesn't work for you.

  5. Ask for help. If you've already booked with me and you are not sure about your outfits, write me an email. I'll be glad to help!

If you haven't already booked but you'd like to know more about a branding photo shoot with me in Zurich or elsewhere in Switzerland: