Portrait Session for an Entrepreneur in Zurich: The Lazy Factory

The Lazy Factory is a social media manager and marketing strategist based in Zurich. Together we created about twenty portraits to be used on social media and on her website to strengthen her personal brand.

Choosing the Right Location in Zurich

We chose my photo studio in Zurich as the location for the photoshoot as it suited her brand color palette and style well. A studio setting allows for controlled lighting and a clean background, perfect for a professional look.

Utilizing Props and Outfits

Since The Lazy Factory mainly works with writers, as props we used books besides the laptop and iPad. We also used the desk, sofa, rattan chair, and white wall background to diversify the images. This way, within a single portrait session, we obtained several settings that she can use for her content. For the same reason, we utilized two different outfits to add variety.

Capturing Different Expressions

We also played on the use of different expressions. Thinking about how they could have accompanied texts with different meanings, we created witty, serious, and neutral images.

It is important to show your face from time to time and to show yourself in different moments and situations.

Why Portraits Build Trust

When we choose a collaborator or service we often do so because we trust a person. A professional portrait helps to create this trust. With our portraits, we tell our customers who we are, and what personality we have.

Ready for Your Portrait Session?

Do you have a business and need photos to show your potential customers your personality? I will be happy to help you!

Contact me and I will give you information about my branding photography services in Zurich.